The North Face

The North Face®, a VF Corporation brand, is the premier exploration company in the world. They have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

Objective

The North Face urgently needed a consolidated review of their current store design and assets to inform the development of a new store design.

Approach

Confidential Consumer rapidly deployed evaluators at 65 locations across the country to document the variety and condition of the merchandising assets in each store.

Results

The entire project was completed in 2 weeks with full store profiles delivered to North Face management identifying trends and opportunities in their store level merchandising approach.

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