Confidential Consumer

Since our inception in 2003, Confidential Consumer (formerly known as Phantom Shoppers, LLC) has recruited and worked with a growing database of over 500,000 ‘secret shoppers’ establishing a strong field presence in North America and worldwide.  These individuals covertly and overtly play the role of the consumer with the purpose of gathering real-time, accurate, and actionable data for clients ranging from hospitality to financial and everything in between.

Through thousands of individual reports, clients have access to actionable insights collected from mystery shopping surveys, customer feedback reports, consumer intercept surveys, and more through our fully interactive website. Our web-based program platform compiles all of this data and allows users to analyze the information in any manner they choose. The combination of these services has proven to be highly effective in improving customer service skills, customer retention, and ultimately bottom line revenues.

Phantom Shoppers was acquired in June of 2015 by EMG3, a wholly owned subsidiary of TideSmart Global and a leading experiential marketing firm, and soon after reborn as Confidential Consumer. EMG3 has managed hundreds of thousands of events at retail for top consumer brands such as Ford, Lowes and Nike, and as a result of this acquisition can now offer their clients the capability of real-time data that will not only help improve the quality of their brand and customer experiences, but also provide valuable knowledge to help grow their business.


TideSmart Global’s flagship agency, EMG3, is widely recognized as one of the most successful experiential marketing agencies in the United States, earning national awards and industry accolades for exceptional strategy, creative delivery and operational expertise.

TideSmart Global

TideSmart Global is an industry-leading group of six companies, all headquartered on a 6-acre eco-friendly campus in Falmouth, Maine.  From EMG3’s turnkey experiential marketing to Promerica Health’s health and wellness engagement, Sumerian Sports & Entertainment’s sponsorship management and activation to TideSmart Logistics’ value-added Maine storage and logistics, LedgePoint Digital’s digital solutions to Viridescence’s green experiential marketing, the TideSmart agencies serve prominent clients across a broad spectrum of industries.

Brian Mula-Howard

Brian Mula-Howard


Brian is a Director at Confidential Consumer and oversees all operations. He is a Cornell Hotel School graduate with 20 years of experience in the hospitality industry.